This project explores floral brand identity through a distinctive visual system centered on cactus forms, where texture, structure, and restraint redefine the perception of a traditional flower shop. It positions the brand through contrast, material presence, and controlled aesthetics.
Florist Branding with Cactus Motif
Year.
2024
Category.
Brand Strategy
Client.
Atelier Miro
This project develops a visual identity for a flower shop using cactus as the primary visual motif. The direction focuses on translating the structure and surface qualities of cactus into a refined and contemporary graphic language.
The logo is constructed from simplified cactus forms, balancing sharpness with controlled curves to maintain clarity and recognizability. Typography remains restrained, supporting the overall system without overpowering the symbol.
The business card extends the identity through minimal composition and strong use of spacing. Material and print choices emphasize dryness and texture, reinforcing the tactile qualities associated with cactus.
The result is a florist identity that departs from conventional softness, presenting a more structured and distinctive visual approach.
Balance of Surface and Light
